Reflective 2

Using Information System for Gaining Competitive Advantage

Competitive advantage is to allow it to generate greater sales or retain more customers than the competition. There are many types of competitive advantage is the company's cost structure, product offerings, distribution network and customer support. Information technology plays an important role in enhancing the efficiency of the process, improve communication and facilitate collaboration among employees. Information technology strategic is information system that uses technology to help an organization gain competitive advantage on the world stage. While, Competitive Forces are important factors that affect the competitive position of companies in the industry or market. Among the factors is the bargaining power of buyers and suppliers, competition between the companies available, the threat of new entrants, and substitute products that may capture market share. There are five competitive strategies which are cost leadership, differentiation strategy, innovation strategy, growth strategy and alliance strategy.

            To make clear about this study, I can more understand by make an example of the company in Malaysia and compare with their competitive such as Kentucky Fried Chicken (KFC), compare with Radix Fried Chicken. KFC is a chain of fast food restaurants offers a line of grilled and roasted chicken products, side dishes and desserts. Meanwhile, Radix Fried Chicken is a restaurant owned by the HPA is offering these products which are halal chicken food, free from the use of antibiotics, free from the use of beta agonist (enzyme from pigs), the slaughter and others. The importance on this subject, when we can make a difference in the basic organization of their competitive strategic and force with their competitors. By doing all this, the organization can more productive and easy to compete with others company.

(278 words)

Resource:

Michael E. Porter, (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.